Marketing tactics article-A good read!

Hi all,

Received this in my mail from the Desktop Lightning folks. I really like the article, makes sense and they express it well. Take a bit of time to read it.

TIP: Psychological Marketing Blunders Most People Make
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Contained within this article are 3 psychological
marketing tactics which have the power to totally
transform almost anyone's business...
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Have you ever sent out an "advertisement," and much to your
disappointment, received much less of a response than you
had hoped for?

Perhaps a little crash course in marketing psychology is
in order.

You see, there are several mistakes most people make due
to misunderstanding psychology, which result in their
ads simply not working.

What is "marketing," anyway? Here's a neat way to think
about it...

Marketing is actually programming peoples' brains with
your words!

That might sound a little bit harsh, but here's what I
mean.

When you write an advertisement, a web page, an email,
or a sales letter, the real reason you are choosing the
words you're choosing is because you want to influence
your reader's state of mind.

Specifically, most people want to write something that
will put the reader's mind into a state which is "ready
to buy" -- or "ready to sign up."

Now, the key idea here is that what you are trying to
do is use your words to get your readers to think
something.

If your marketing isn't achieving your desired result,
this can literally only mean one thing:

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Your words are not causing your readers' minds to be
in the state that you thought they would!
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But how could that be?

You wrote out an advertisement so carefully. It even
looks like all those other ones out there.

Doesn't matter. It didn't work.

So, how do you get your readers to think what you want,
then?

Understanding psychology is the key. Because, if you
know how brains work, then you'll really know what to
write to influence them the way you want.

Of course, the field of psychology is huge -- you can
get a Ph.D. in it. But, here are 3 psychological tips
you can use to your advantage.

Be warned: Some of them may seem counterintuitive to
you. But, remember! Maybe you need to try something
counterintuitive.

After all, the techniques you thought were intuitive
haven't worked as well as you wanted, right?

If they had, then you probably wouldn't have read
this article!

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TIP #1: At all costs, avoid looking like an
advertisement.
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In this day and age, when people see something that
they know is an advertisement, they immediately
tune it out.

For proof of this, just look at your own behavior.

Would you spend your free time reading ads?

Probably not.

An advertisement is usually classified as something
whose sole purpose is to sell something.

So, the best way to avoid looking like this is to
actually give people some real information, for
free.

This way, what you wrote won't seem like an ad,
because it actually isn't one!

People will read it for your interesting info, and
then when it's time to talk about what you're
selling, they'll really listen, too.

Try it.

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TIP #2: At all costs, avoid looking like everyone
else.
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Another thing which people completely tune out is
things which look just like everyone else's.

It's a shame -- we see so many people nowadays
advertising their sites in the *exact* same way.

YOU WON'T BELIEVE THIS!
$$$$$$ MAKE $10,000 FAST!
THIS IS THE REAL DEAL, IT'S INCREDIBLE!
etc...

Nobody pays attention to things like this anymore.

Make sure you don't look like anyone else, and
you'll stand out.

You HAVE to stand out in order to succeed in
business.

Combine this with Tip #1 to come up with headlines
and email subject lines which really communicate
something interesting and meaningful.

Remember, you can bait people in to read your ad
with headlines and subject lines which convey
something people actually want to read, and then
later you can still sell them your product or
service!

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TIP #3: At all costs, avoid making huge promises
you know you can't keep. Don't hype.
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So many people nowadays make huge claims in their
marketing; like if you sign up for a certain site it
will make you $10,000 per week while you sleep.

This sort of thing is obviously not true, and everyone
knows it, even you!

So, when you do things like this it sets off major
red flags in peoples' heads, and they stop reading.

Another big one is promising people that a certain
website is the "best" or the "biggest," etc., when
it really isn't.

Of course, maybe I could send out an email about
Google saying that it's the "most powerful site" out
there, but people are tired of hearing all this
hype about every little site.

You might even believe that you just found the "best
site to come out in the last 10 years," but so many
people *have* worn out this promise that it holds
no weight anymore (see Tip #2).

This one can seem counterintuitive, since you might
think that you *should* say great things about your
website or product to get people to want it.

The problem is, this just isn't how psychology works.

Instead, you must give people real information so
that they actually pay attention, look different from
everyone else, and be draw people in more subtly.

Let your actual website or product make them say
"wow."

And if you're afraid that your actual website or
product won't make them say "wow," so you need to hype
it up in your marketing, then maybe you need to
re-evaluate, and figure out how to make whatever you're
selling powerful enough.

Good luck!

- The DesktopLightning.com Marketing

Yes I Can starts something new!

Woke up to something new from the Yes I Can folks...it is a Revenue Share 2x2 combo. I think I like the sounds of that. At least it is something different, right? Combination of a passive income and something for the crazy people as well. (: Check it out! It just launched, so if you are interested, now is the time. AdzCombo. I signed up for the deluxe...meaning I signed for the matrix position which also gets you a bit of it all, matrix and ad pacs. I think that is the way to go. Could be the next hot type thing!

Gotta run, but wanted to let you know about Adz.


Take care,

Diva

Anybody for an autosurf strategy?

I DO love autosurfs, just wish they would last longer. A friend and I were talking about strategies for investing in these. For those of you who may not be familiar with autosurfs, they are surf programs that pay you a % to surf so many sites for so many days. This generally has a very high ROI, so one has to be very careful here. They do not last long. Now, here is a strategy to think on. This of course presumes that an autosurf will last through two cycles. Crossing fingers on the ones I joined to do just that. See what you think.

Enter high roi surf for a short time, usually 12% for 12 doubles money in 1 month.
We will use $100 as example.

1st return in 12 days is $144, which is $44 profit.
Reinvest this $144 and this produces just a few dollars more than $200. So in 1 month you have doubled money.

Move on to next program.
For this to work we need high paying roi surf sites.
The best scenario is at this time to split the money placing $100 in 2 different programs.
If by chance 1 runs with the money you still have one active investment.
This factor is to reduce risk.

Let us do figures on an initial $20 investment.

Doubled each month
1. $20
2. $40
3. $80
4. $160
5. $320
6. $640
7. $1280
8. $2560
9. $5120

Referral earnings can just add to your amount of earnings here. BUT, one should share the "get in, get out" theory with their referrals. You don't want to lead them down a wrong path with this.
You should also join a surf very early in its life as they have a short lifespan. Do your homework.

Here are the two surfs I am currently involved in to test this theory.

12x12Wealth-Very new

MafiaTrafficPros-Very new

I started with 2 quite by accident. I will roll over $40 in one month to keep on track with the above mentioned strategy. Wouldn't want to get ahead. (:

Thoughts? Will it work? I think if I am fairly choosy and quick with my picks, it just might. We shall see. I'll keep you updated.


Diva

Buzz words!

Happy Saturday to all!

You guys know that I have been doing some experimenting with advertising. I will let you in on a little tip and see if you agree with what I found. Now, I view a ton of ads and I write a ton of ads. So as I am choosing which ones to actually view(get too many to view them all) I will tell you which ones I DO choose to open. First of all, I stay away from the ones that are just canned buzz words. You know the ones....Fire Your Boss, Retire in 6 months, blah blah blah. Titles like that do not tell me much. I am interested in ones that appear to have original content by the author and are genuine. The real key to a good title is one that appeals to the readers sense of curiosity. You really need to work on a good title or folks will not be tempted to click on the link in your ad. Today I will be sending some ads and experimenting with some titles. I'll let you know the results as this is probably the MOST important part of building a good ad. If you have thoughts or ideas, please share.

About AdVentures4U....is it going to make a comeback? The messages from Steve are confusing at best. I am still stunned that he choose to bring the program to its knees basically overnight. There were so many better ways he could have phased the new gold program in without casting doubt on the program credibility. Guess he did not ask me though. Too bad. I know many were hoping to make some decent money with this. Time will tell if he can bring it back with revenue from the gold site.

Off to do so work and look for new and exciting stuff.


Diva

New Revenue Share on the horizon!

Hi All! Another new Revenue Share launches tomorrow. It is called MegaTraffic4U and has a few interesting twists. You may join for free and check it out. I thought I was all tapped out on these things, but I keep joining them. I must be addicted. Hey, I think I need to start my own. Now THAT would be cool. Need to cozy up to some programmers. (:


Revenue Sharing-80%
Referral Commission-Level (1) 15%/Level (2) 5%
Level (3) 3%/Level (4) 2%
Ad Packs starting @ $10
Ad Packs Mature at 225% (Double

Hey, my Ad Flasher balance is finally moving from pending to available. Took long enough!! I will report soon. Hopefully to tell you I got paid. Not sure I have the patience for this though.



Diva

Updates!

Boy, I have been really, really busy. My friend and I are still working on a Squidoo lens as a first attempt to do affiliate marketing. We did one other lens on Satelitte PC. That was a learning experience and it is easier this go around. Time will tell if this sort of venture will be profitable or not. So much to learn. Anyone have any tips? Of course the HUGE thing will be figuring out some good tags and key words in order to get ranked. Crazy stuff we do. But it is a bit of fun to learn new things. Hopefully some day I will have it all worked out!

Ok, update on two other things. Ad Flasher seems to be still doing ok. People are reporting that they are being paid. I surfed my ads for the first time yesterday. My balance is still pending, but I hear it takes about 36 hours. I'll keep ya posted. But, from what I read, this is working. Oh, they did have their PayPal shut down so you have to fund your ads with Alert Pay now. This could be a REALLY good one for some folks that need to make a little money if it can sustain. I know people are really hoping it will. Not sure I have the patience to click ads for an hour, but I can probably squeeze it in every other day or so. If you can get through 2 cycles a day, that is $30 a day guys. Times that x 30 days in a month, well you get the drift. Just do not get too carried away. Not sure how they can afford this, unless those advertisers are coughing up a bunch of $$. Good ads, by the way.
The other thing to update you on is my new matrix program, TWR. I am sure some of you are still amazed that I joined a matrix, but it just looks to be pretty darn good. It is still FREE to join and I am doing pretty well with it. Check out the product with this. Pretty awesome! We'll see how it goes when people have to cough up the bucks. (:

Diva

Double your $$ in one hour??

Boy, this time of year is hard on one. I heard of yet another cool site called AdFlasher. This one appears to be a pay-to-click of sorts. Looks very nice, but not sure how they can afford to double your money. There will be people on there all night long clicking away. I have seen reports that people are being paid, so it might be ok. They give you $1.50 to start. Then, if you choose, you buy an ad pack for $15.00. Once you complete the views, you have earned $30. Pretty awesome if they can sustain it. People will be joining by the droves. I joined, but have not had time to do much clicking yet, just a trial to see how it worked. Was pretty easy. Tomorrow night I will start doubling MY money. (:

Have a good one!


Diva

Happy Labor Day!

I enjoyed my Labor Day weekend by doing NOTHING. Well, actually, I was online practically non-stop. I did a few new things; would you like to hear about them? Sure you would, that is why you read this blog. (:

First thing, I am venturing out in to the world of affiliate marketing. Gasp. It is not as easy as one might think. No, I did not join some easy program to do it. My partner and I learned how to do google key word research and did it the old fashioned way. I have NO idea if this will work or not, but here is what we did. My partner, Sis(we call ourselves SisnSas) has a clickbank account. So we spent some time perusing the products listed and picked one we liked. There is some thought and research that goes in to that as well; variables etc...But, you need to pick something you want to talk about. THEN, you have to find a key phrase that fits the product and will get you indexed on a top page in Google. There is a ton to learn about that, but it is mostly right there on the Google search engine. THEN you need to make web pages or Squidoo lenses to show the product and write about it, putting the correct key phrases and tags in the script. This first attempt was pretty time consuming, especially for Sis. We probably should have picked the name ReadnRush as she is all about researching and I am all for the rush. Anyway, it is close to being done and quite the learning experience. Now to see if it works!

The second thing? You won't believe it. I actually found a matrix program I think might work. Yes, I know I swore off them....but I couldn't resist. Very clever the way the admin worked it. The payout on the first level is $15 per referral so you are at a break even from there. Nice. This will help with the pitfalls of people dropping out. It is a 2x8 matrix called TWR Power System. It's not open to advertise to the public yet. You guys aren't the public are ya? Hmmm. Anyway, cool little matrix that might just have the chance to succeed. Put a little work in to it and you are on your way. More on it later when it's legal. (:


Diva

Weekends are DANGEROUS!

Well, maybe dangerous is not the right term. BUT, I have time to explore the internet for new fun things. They sometimes get me in trouble or at the very least take away my focus. Hey, at least I am enjoying myself, right? Right. Ok, so here is my latest find...Desktop Lightning. It is a simple little download that allows you to send messages right to your group's desktop. No more fuss with emails, spam etc...It might end up being a pretty cool tool. I guess it does depend on how many folks you can get in your group. I am still experimenting. Not sure if you can add friends or if it is just a means of communicating with referrals. I'll keep prowling around the site and let you know. It is pretty keen though. Sure beats the heck out of messing with an auto-responder. Now if one could only plug names in it to communicate with, THAT would be nice.

Speaking of dangerous, I was approached by a shady character in the mall parking lot the other night. He poked his head in the window of my car and asked if I wanted to buy a gold chain. Being a curious sort, I questioned him about it. He freely confessed that it was stolen goods. I questioned yet further and he said his uncle works at a jewelry store and steals them. I feigned interest in the chain while trying to get some details. Finally, I tired of the whole thing and ran him off. I did think it amusing that he had no qualms on telling me it was stolen. Sheesh.


Diva

Happy Friday!

Once again, I am very happy that it is Friday. It has been an interesting week both online and offline. I'm still confused about what is going on with AdVentures4U. I am sure everyone is. Steve sure did not handle the situation very well. I guess I am in "wait and see" mode. It does appear that he will continue the site and share the gold site profits.

Revenue Share sites continue to pop up left and right. I have managed to resist all of them but one. I reviewed it after it was posted in my forum and really liked the site. After signing up, I found that the surf function is set to auto surf. That made me REALLY happy. I have enough manual sites to surf as it is. Anyway, looks good. Time will tell. If you want to check it out, it is called MyMarketShares.

Fall is supposed to be the busiest time for online marketing. I am betting we will see a ton of new stuff popping up. Try to resist joining them all. I know it can be hard to resist the hype, but look at your portfolio of programs and see where you stand. I think you will see that joining every new matrix that comes along is NOT the way to go. Be choosy. Yes, you need to diversify, but don't go crazy. You simply can not promote 40 programs effectively.

Ok, I'd better go catch up on some things I missed this week. Talk soon.



Diva